Mark Ramsey

Mark Ramsey's articles

What Podcasting Can’t Do
Is podcasting the hot new thing? Maybe. But it is not the hot everything, not even when it comes to audio.
Radio: The BBC is Trying To Tell You Something
The BBC will reportedly abolish its radio and television divisions. BBC-produced radio and TV will still exist, of course, but they will be reorganized to reflect changes in audience behavior and ...
Radio Listeners Have More Sex
A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or ...
One Surprising Thing Radio Can Learn From Donald Trump
I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There’s one, however, that you may find surprising.
Your Audio Does Not Want To Go Viral
Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require ...
How Radio Can Make Money In Mobile
If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where you need to activate audience interaction and monetize ...
The Biggest Problem your Radio Station has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s right. Not from over-the-air promotion, not from organic ...
The new car dashboard isn’t as scary as radio thinks
Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every ...
The Amazing Advertising Impact of Podcasting
Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been at the center of radio, digital, and now podcasting.
Breakthrough Digital Strategy for Radio
In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate?
Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays. “People won’t put bumper stickers on their cars anymore,” ...