Dan Bradley

Dan Bradley's articles

Don’t let life get in the way
This is not an article about radio. Well it kind of is, but only in the loose sense that a radio, or any, career can have an impact on maintaining friendships due to the need (particularly early) ...
Celebrate the Imperfections
A somewhat famous performer once said: “All of you, and all of me, all your curves and all your edges, all your perfect imperfections” And he was spot on. Obviously he wasn’t talking about radio ...
Swan to Fox makes sense
Last week SCA announced that Chrissie Swan would join “Fifi & Dave” on Fox Breakfast in Melbourne each Friday at 8am. It’s a smart move. For both parties, and for quite different reasons. I’m ...
Haters gonna hate
Successful brands, irrespective of whether they are radio stations, breakfast shows or in any other category, are bold and unapologetic about who and what they are. They understand that to be ...
Sunday Soapbox: Graham Mack pt 6
How an airconditioning mechanic working in Sydney Australia became an award winning broadcaster in Britain Graham Mack was born in Liverpool England and became an Australian citizen in 1993. ...
Good to Great
Hosting Breakfast radio, irrespective of market size or format, is a tough gig. As the on-air figureheads of the radio station the talent obviously carry enormous influence over the success, or ...
Heritage airplay is not a gender issue
Commercial Radio is often an easy target for criticism; airplay for Australian music, support for new music, dayparting, online streaming royalties. Some of that criticism is fair, and some is ...
Sydney in 2014. Intriguing.
The news that everyone had expected was confirmed last week with ARN announcing that Kyle & Jackie O will join the soon to be renamed, and reformatted, Mix 106.5. It is clear from the sizzle ...
Reines criticism unfair
Ros Reines (pictured) has written a piece in the Daily Telegraph criticising female (FM) radio hosts for being ‘ditzy’ and not ‘raising the level of ...
John Laws you are a disgrace
John Laws won’t read this. Even if he did he wouldn’t care. And that’s fine. Because he is John Laws and he obviously knows best. At 2SM he clearly runs the show. He calls the shots. He sets the ...
Wanna be a Rock Star?
There is a book that I have read numerous times in the past year or so, and have talked up to many people. It is an absolute ripper. The book is called ‘Brand Like a Rock Star’, and ...
Situational Ethics
Ethics are only genuine if they are consistent. The problem is that, by definition, ethics can’t be applied on a situational basis. You either believe in something or you don’t. People are lining ...