Everyone Has A Story

Stories or Stats?

Statistics are a necessary part of everyday business life, and radio is no exception. But in a creative enterprise it's often difficult to resist the forces of hard data & analytics overpowering the risks, leaps of imagination and Stories needed to produce fresh, innovative content and promotions.


5 Essentials for Year 5

When Radio Today launched in 2012, my first article was about the 5 Essentials for radio brand growth for the following 5 years  So here we are in 2016, year 5 already (!), time to review and update ...

This is not about predictions


Research Decoded #3: Share Delight

Continuing our journey through the jungle of research jargon, we now come to TSL & Average Audience/Share.

Last time, we explored how it all starts with Cume

But what happens next ? Once you've stimulated a flow of listeners coming through the door? Is a healthy Share the ultimate measure of programming success? We'll also talk to Brad March on this burning question.

TSL (Time Spent Listening) and Share are bonded together, because the former drives the latter. But firstly ...


Research Decoded #2: Cumulatively-Speaking

It all starts here.

Without Cumulative audience, there's nothing - it's the essential fuel of radio audience measurement.

Next in my series on decoding common research jargon, we explore the practicalities of interpreting "cume" (for short) results, and what actions can improve them.

Whether you say Tomāto or Tomäto, its a major talking point on survey day.


Research Decoded #1: The Psycho Word

Research for radio comes in all shapes and sizes, with a truckload of jargon, and its fair share of folk wisdom and myths.

In this new series, I'll cut through the technical buzz words, to decode research concepts in common use, but not always understood.


Confessions of A Diary Keeper

Each survey day generates great heat and emotion, as revenue and reputations go on the block.

But what's often forgotten in the rush, is how the cold numbers actually come from real people.

Here's just one Australian diary-keeper's story, along with some technical background, and CRA comments to help shed light on the mystique and myths of the ratings ...



Your CHR Couch Potato Guide To The Big Game

Big talking points on RT this year are the Australian CHR (Contemporary Hit Radio) battles. Especially the 3-way in Sydney of course, but efficiencies of network branding mean sooner or later there's an inevitable flow-on to other markets.

Your comments passionately debate the moves, which is all part of the fun.

Top-40/CHR has always been a gladiatorial format for both players, and baying, blood-thirsty spectators alike!



Strategy Playbook: #3 Did Your Marketing "Work"

So far in this series we've covered #1 Ratings Realities and #2 Content-Cume vs. Passive-Habit

This time I discuss how to avoid just "throwing money at a survey", and being very clear about what you're really trying to achieve.

What 's the measurable outcome? Do your campaign goals match OR contradict your brand-values and long-term objectives? 


Strategy Playbook: #2 Content-Cume vs. Passive-Habit

Last time, I kicked off this new series on the fundamentals of programming strategy, with Ratings Realities.

How to lay your strategic foundation, by understanding the real drivers of our ratings methodologies in Australia & NZ. "Win breakfast, win the day" means the #1 goal is attracting cume(cumulativeaudience/reach) from breakfast & heavy listeners in your target.

The next step is identifying how your particular format and competitive situation is affected by Content-Cume vs. Passive-Habit, and understanding why TV campaigns & big contest prizes may not work!


Strategy Playbook: #1 Ratings Realities

In this new series I'll go behind the scenes, to reveal the practical fundamentals of building a successful programming strategy.

In commercial radio, content success is ultimately benchmarked by ratings. So a core understanding of the methodology and how to play to it is the essential Step 1.


The Edge 96.One has a vacancy for a Breakfast Show Producer / Music Announcer. Details



WSFM 101.7 has a vacancy for an Executive Producer. Details




96.5 Wave FM has a vacancy for an On-Air Personality / Music Director. Details


Grant Broadcasters has a vacancy for an Infrastructure & Development Manager - Digital Media. Details.


Nova 96.9 have a 10-month Integration Project Manager role available. Details.

Hope Media in Sydney has a vacancy for a Producer for the Open House program. Details.



NewstalkZB is looking for a Producer for the Sunday Cafe. Details.


i98FM in the Illawarra are recruiting a casual Journalist. Details


SCA has a vacancy for a Breakfast Producer - Central Coast. Details.


Nova Entertainment has a vacancy for an Integration and Marketing Manager for a 10 month maternity cover. - Sydney. Details.





SCA has a vacancy for an Announcer / Promotions Assistant - Dubbo. Details



Chilli FM has a vacancy for an Announcer / Music Director. Details.


SCA has a vacancy for an Assistant Content Director - 2Day FM. Details.


SCA has a vacancy for an On Air Announcer / Panel Operator. - Brisbane.. Details.


SCA has a vacancy for a Promotions Manager - Hit 92.9 Perth Details



LAFM is on the search for an On-Air Personality/Music Director. Details.


2CH Sydney is looking for a Sales Manager and six Account Managers. Details.


ARN in Brisbane is looking for an Integration Specialist. Details.



Hit100.9 Hobart is looking for an Announcer. Details.


NewstalkZB is looking for a NewsReader Details.


Nova Entertainment has a vacancy for a Technology Manager. - Adelaide. Details.


Tasmanian Broadcasters has a vacancy for a Journalist / News Presenter - Hobart. Details.


5MU is currently recruiting for a dynamic On-Air Personality/Online Support. Details.


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