ARN throws right hook in new 97.3 breakfast promo
It certainly sounds like the gloves are off in Brisbane with 97.3 FM airing a new on-air promo for its breakfast show, choosing to open old wounds instead of break new ground.
Also surprising, is that the new campaign – which you can hear below – includes no audio from the very show it’s promoting.
The promo features a “confused” listener from Redland Bay, making comments like, “When I first heard about the show changing I was angry” and, “Bianca came along, and she totally changed my thoughts on the breakfast team”.
She concludes the 50-second spot by saying, “It’s all about the three of them now, it’s not just one person.”
The revamped breakfast lineup of Bianca, Terry & Bob began in January after ARN removed long-running co-host Robin Bailey, replacing her with Bianca Dye.
It will be interesting to hear if Bailey’s new home – Triple M Brisbane – will counterpunch ARN’s latest campaign. Radio Today is willing to place a bet they are already on it.
In survey #1 of 2017, Triple M’s Marto, Ed & Robin recorded a 2.9% gain, while 97.3 FM’s Bianca Terry & Bob dropped 2% – losing its #1 position in the breakfast slot, but the station did maintain its title as the market’s #1 station.