Apology and Retraction re: My Previous Comments About smooth fm
Three years ago I made a bold and rash statement about smooth fm’s chances of being number one. It turns out I was wrong, unforgivably wrong.
I now have to live with the fact that, for the rest of my life, those rash words cannot be unwritten.
All I can do now is say this.
I apologise. Unreservedly. Wholeheartedly. And with tongue firmly in cheek.
To try to make amends, here I publicly admit where I went so wrong about smooth fm…
In June 2012 when smooth fm launched, I predicted – right here on RadioToday – that the station would go to #1 (FM) in Sydney within three years.
Because here we are. smooth is #1 in Sydney. And it’s 3 years later.
And 2 months.
Once again, I apologise for getting it wrong. Client execs can’t forecast budgets accurately if programmers like me can’t forecast ratings accurately. I was out by two month’s worth of their sales bonuses. And, as has been angrily pointed out to me by sales execs in the past: the BMW may be the ultimate driving machine but it cannot pay itself off without monthly sales bonuses.
So, again: I’m sorry. It was a rookie mistake, and not something you should have to expect from me. I have no excuse. As my penance, you can remind yourself of my slightly inaccurate prediction, here
Scott Muller is a Director of Radio Today. Previously he led Nova to #1, turned around Capital Radio London, and oversaw programming across the UK’s Mix Network of 35 stations. He is Director of MBOS Consulting.